Portfolios are an important part of marketing yourself as a creative. Whether you are trying to secure a spot in art school, seeking an art related job, or trying to get a show at a gallery,  your portfolio can make the difference in your success or failure. Orangenius portfolios are not meant to be a way of organizing your work, as you might see on other sites. Organizing your work is done on the artwork board by adding relevant keywords and sorting based on those keywords. For more on that the artwork board tutorial.

Orangenius Portfolios follow the traditions found in physical portfolios but with a few twists. They are meant to include only your best work and should be easy for a recipient to review while being visually captivating, cohesive and show that you are a professional. There are two ways to add a portfolio. First, you can create a portfolio directly from your artwork board. Click on the works you would like to add, again no more than 15, and click “create portfolio.”

Alternatively, you can create a portfolio directly from your portfolio board. just click “create portfolio” and then add the work you wish to include. note that clicking on “add work” will bring you to the same upload screens that you see when adding work from the artwork board. However, there is one additional tab, that shows the work you have already uploaded so that you don’t upload the same work twice. You can choose some work that is already uploaded as well as add additional work and has yet to be uploaded. Any new works added here, will also be available in your artwork board or in the “my work” tab above for use in other portfolios.

Each portfolio includes three sections the first is the portfolio information such as the artist statement or title and keywords second is the work area itself. Third, is the portfolio style. Finally, there is an optional area to add extra information from your bio. Let’s look at each in detail. At the top of the portfolio is your portfolio title and artist’s statement. The artist statement should tell a compelling story. You should explain the meaning behind this group of work and reveal your artistic process. Below you can add keywords so the portfolio can be easily discovered in our ingenious search as well as public searches like Google and Bing. If you are a pro user you can craft a custom URL.

Underneath the portfolio detail is your work. Our portfolios are limited to 15 pieces.  This limit is for your benefit and the benefit of the audience.  It ensures that you curate to show only your best work which puts you in your strongest position.  And it ensures that those looking to work can evaluate you and your work efficiently. If they want more, they can view other portfolios or your entire body of work.  The portfolio will get them hooked.

Now let’s look at the twists.

First, when possible, a portfolio should include pieces targeted specifically to the audience.  So, you may want to tailor a portfolio based upon who is receiving, slightly changing your artist’s statement, changing keywords, or swapping out certain pieces. Or even creating a custom URL specifically for the prospective employer.

Unfortunately, that level of customization would leave you with dozens of almost identical portfolios, which could confuse random viewers and fans. To deal with that, you can hide portfolios so that they won’t be made available to the public, whether in search, or browsing your profile. However, those that have the URL for the portfolio will be able to see it. In this way, you can create as many portfolios as you need without affecting your overall profile when viewed by others.

If you are a pro member, you can customize the URLs making it even easier for those who receive it to remember where to find it and makes it easier for you to remember who you sent it to. For example, let’s say that Claude Monet wanted to send his portfolio to the Paris salon. He could customize his URL to include Paris salon. As we have discussed in other tutorials, URLs in Orangenius  are not user specific.therefore, it is best to provide your name or other identification in any custom URL so you can be sure that it hasn’t already been taken as well as in making it easier too remember. So here, let’s type Claude – Monet – Paris – salon.

Also, you can add relevant information from your Bio that will add context to your work.  Currently you can add one item from your education, one from your work experience, and another text based field where you can write anything you want.  A future update, will expand this feature allow you to add any items from your Bio.

Finally, You can also choose a display style that best represents your work.  We currently have three styles, borderless, polaroid, and slideshow. Over time, we will add additional styles giving you many more options for showing off your work.

 

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